Founded in 2011, Company B is one of the largest domestic-owned beverage distribution company in China. It integrates highly fragmented distribution channels onto one single platform, installs drink dispensers at those channels, and then sells industrial size packaged beverages to them. The company currently offers 6 main products: juice, soy bean milk, coffee, smoothies, tea, and ice cream.
Company B has a widespread distribution network in China with over 2,000 outlets, such as movie theaters, restaurants, hotels, corporation, and factories. Recently, the company also expanded its footprint to nontraditional channels, including theme parks.