The China Consumer Fund was commenced in 2014 and close-ended fund with a fund size of US$192 million. This fund is managed by the partners of Strait Capital Investment Group and the fund managers are looking to capitalize on the growing middle and affluent class population, increasing spending power and the consumers' desire for quality products and services. This desire for higher quality is spurring a wide spectrum of consumer companies to meet those demands and the fund managers provide growth capital to those companies that can make qualitative differences in consumers' lives.